Principles

How information is organised, how clearly it’s written and how simply things work all shape how people see a business. Good design makes this feel natural, helps people move forward with confidence and reflects well on the organisation.

  • Clarity over complexity

    Make the important things understandable and easy to find.

  • Purpose over decoration

    Every decision should serve a clear goal.

  • Practicality over trends

    Choose solutions that are appropriate, maintainable and effective.

Founder

Konstantin Dankov

Konstantin started working with web-based software in 2005.

He began his career focusing on design, visual presentation and building websites, then moved into information architecture, UX design and the development of complex online products. His experience includes work in London with GivingForce, Historypin, Shift and We Are What We Do, and many years as a product manager.

Direct collaboration. Thoughtful execution.

Working with an independent consultancy means direct communication and steady attention from start to finish.

We combine product and design thinking with hands-on technical skill, so the whole picture is considered, from business goals and structure to interface details and build constraints.

  1. Direct expertise

    Work with an experienced specialist, not an account manager.

  2. A broader perspective

    Design, information architecture and technical feasibility are considered together.

  3. Pragmatic solutions

    Recommendations reflect the problem, the resources available and long-term business needs.

Have a project in mind?

Tell us what you’re working on or what’s getting in the way. We’ll get back to you with honest advice on where to start.

Get in touch